Your own ordering platform. Live in 30 days. Paid back in 90.
We build branded direct-ordering platforms for multi-outlet restaurant chains, premium concepts, and cloud kitchens in India — POS-synced, loyalty and WhatsApp built in, designed to look and feel like Zomato without the 30% commission.
50/30/20 payment split. Nothing due on delivery day unless we ship. 30-day guarantee or your setup fee back.
25–30%
Aggregator commission you're paying today
₹8–15L/mo
Typical bleed for a 5-outlet chain
30 days
From kickoff to live
Every month, you ship ₹10L+ of revenue to Zomato and Swiggy — and get nothing durable in return.
You know the math. On a 5-outlet chain doing ₹40L monthly aggregator GMV, Zomato and Swiggy take ₹10–12L in commission, promotional discounts, and ad inventory they force you to buy just to stay visible.
Over a year, that's ₹1.2–1.4 crore leaving your P&L.
But the money isn't even the worst part. The worst part is what you don't get back: you don't own the customer. You can't email them a new menu. You can't run a WhatsApp promo the morning after Diwali. You don't know their name, their order frequency, their lifetime value, or whether they just ate at your competitor three days ago.
The aggregators own your customer relationship. You pay them to rent it back from them — one order at a time.
If you run 3–20 outlets, a premium concept, or a multi-brand cloud kitchen, this structure isn't a quirk of doing business. It's the ceiling on your margin and your defensibility.
“Every direct-ordering customer is worth ~3.2x more than the same customer on Zomato — because you keep the margin, the data, and the re-order channel.”
Here's the math for a chain your size.
Every cell below is a real number. Swap in your actuals during the audit call — the ratios hold.
Your current bleed
After 6 months on your own platform
Payback math
Assumptions: 29% effective commission based on Zomato/Swiggy industry averages for non-featured chains. 25% direct capture benchmarked against Indian direct-to-consumer F&B case studies. Your actual numbers may vary — we'll model your specific P&L in the audit call.
Your numbers
Three inputs. Your payback period calculated live.
Combined Zomato + Swiggy, across all outlets
Realistic range: 20–30% for most chains
Your math
At your numbers, you'll save ₹21.00 L in Year 1 — a ₹19.65 L net gain after platform cost. Book the audit call to model the full 3-year projection.
A platform that works like Zomato — built to pay you, not them.
KitchenStack isn't a QR code bolted onto your existing POS. It isn't a generic e-commerce template. It's a purpose-built ordering platform designed from the customer flow backward, with the operational realities of Indian F&B baked in.
Same UX as Zomato
Your customers open the app and it feels familiar — because it's built on the same interaction patterns Zomato spent hundreds of crores refining. No learning curve, no abandoned carts, no “why is this website weird” friction. The difference is the money flows to you.
POS-synced, day one
We integrate with Petpooja, DotPe, Posist, and Rista. Orders flow directly into your existing kitchen printer. Inventory stays in one place. Your staff does nothing new. It sits on top of what you already run.
Loyalty engine that drives repeats
Points, tiers, birthday rewards, referral bonuses, lapsed-customer win-backs. Configured per your business — not a generic module. Typical chain sees repeat order rate jump from 18% (Zomato baseline) to 35–45% on direct platform within 4 months.
WhatsApp automation
Broadcast campaigns to segmented customer lists. Automated re-order nudges. Cart-abandonment recovery. Post-order rating requests. Delivery status updates. All via WhatsApp Business API — because your customers check WhatsApp, not email.
Multi-outlet architecture
One admin dashboard across all branches. Branch-specific menus, pricing, and availability. Transfer stock between outlets. Consolidated reporting. Whether you're 3 outlets or 20, the platform scales without rebuild.
Analytics that drive decisions
Hour-by-hour heatmaps of peak demand. SKU-level margin analysis. Customer cohort retention. AOV trends by delivery zone. The data Zomato has on your customers — now you have it on your own.
A timeline we commit to in writing.
Most agencies quote 3–6 months for a platform like this. We deliver in 30 working days because we're not building from scratch — we're customizing a battle-tested architecture to your brand and operational flows.
Kickoff & design
Discovery call, brand assets, menu structure, POS credentials, payment gateway setup. Design review of key screens on Day 5.
Customer-facing build
Customer app/site built with your brand. Menu loaded. Cart/checkout flow live. Payment gateway integrated. First click-through walkthrough on Day 12.
Admin + integrations
Admin dashboard, POS sync, WhatsApp automation, loyalty engine. Internal QA across all order flows.
Staging → Launch
Day 20–25 staging + your team walkthrough + fixes + soft launch. Day 26–30 production deployment, full launch, 30-day post-launch support begins.
30 days, or your setup fee back.
If we don't hit the Day 30 go-live, we refund your setup fee in full. You keep the code we've built. No contract-lawyering, no 'it was scope creep' excuses. We commit to 30 days because we know what we can deliver in 30 days.
The conditions are simple
- You provide content (menu, images, brand assets) by Day 3
- You respond to staging review within 48 hours on Day 15
- POS vendor grants API access within 5 working days of kickoff
The payment is staged
- 50% on kickoff (Day 0)
- 30% on Day 15 (staging demo approved)
- 20% on Day 30 (go-live day)
You never pay the final 20% until you're on a working live deployment. That alone kills 90% of the project risk clients normally carry.
Our reference F&B build runs right now.
Burger Empire is the original KitchenStack deployment — built for a multi-outlet F&B operator in Gwalior. 104 features, dual-mode customer UI (classic and healthy), Petpooja-synced, loyalty engine, WhatsApp automation. The commercial engagement has concluded — the platform remains as our reference build and the exact codebase we deploy for new F&B clients, rebranded to their concept.
Related architecture references
Adjacent builds in our portfolio — same architectural patterns, different verticals.
DineEase
Reservations + tables + KDS
Companion build to Burger Empire, built for dine-in-first concepts.
ViCity
Luxury hotel booking engine
Dynamic pricing, room inventory, branded guest experience.
BloomBox
Florist marketplace + subscription
Subscription, inventory, delivery windows — same architecture as F&B.
StyleVault
Multi-vendor marketplace architecture
Reference for multi-brand cloud-kitchen and chain architectures.
Three tiers. Pick the one that matches your scale.
All KitchenStack tiers include the core platform (customer app, admin, POS sync, payments, WhatsApp). The differences are feature depth and multi-outlet support. We'll recommend the right tier on the audit call based on your outlet count and GMV.
Starter
₹50,000 setup
+ ₹3,000/month
For single-outlet premium concepts and 2–3 outlet chains testing the direct channel.
- Branded ordering website
- 1 POS integration (Petpooja, DotPe, Posist, or Rista)
- Razorpay payment gateway
- Admin dashboard with order management
- WhatsApp order notifications
- 30-day post-launch support
Delivery: 30 working days
Book the audit callGrowth
₹80,000 setup
+ ₹5,000/month
For 4–10 outlet chains serious about reducing aggregator dependence.
- Everything in Starter
- Loyalty engine (points, tiers, referrals)
- Customer PWA (installable)
- Custom menu builder with dynamic pricing
- Basic SEO setup
- 30-day priority support + monthly analytics review call
Delivery: 30 working days
Book the audit callScale
₹1,20,000 setup
+ ₹8,000/month
For 10–20 outlet chains and multi-brand cloud kitchens.
- Everything in Growth
- Multi-outlet architecture (unlimited branches)
- Advanced analytics (SKU-level, hourly heatmaps)
- WhatsApp campaign automation (segmented broadcasts)
- Dedicated account manager
- 60-day post-launch support + quarterly business review
Delivery: 30 working days
Book the audit callPayment split: 50% on kickoff · 30% on Day 15 staging demo · 20% on Day 30 go-live. Monthly retainer starts Month 2 — hosting, support, minor changes, ongoing optimization. Cancel with 30 days' notice.
The questions every founder asks us in the first 10 minutes.
Petpooja is a great POS — and we integrate with it directly. What Petpooja doesn't do is give you a branded direct-ordering channel that competes with Zomato. A Petpooja QR code on your table captures maybe 5% of your total orders as direct. A proper branded platform with loyalty and WhatsApp re-ordering captures 25–35%. That's the delta we build.
Question not listed? Email us directly at hello@techzunction.com
Two KitchenStack slots per month. This is how we fill them.
We run a 20-minute audit call. On the call: we open a Google Doc live, model your chain's aggregator bleed with your real numbers, walk through the live demo, and either quote the right tier or tell you honestly you're not a fit right now. No multi-round sales process. No discovery call followed by qualification call followed by proposal call. One call, one decision — either a kickoff slot or a clean goodbye.
You'll speak directly with Alex, founder. No SDRs, no junior account managers.